2020 – 2020 IHM Business School – Conversion & Visualization, Digital Analytics
Goals and Objectives
The objective of the course is to provide the student with knowledge and skills in measurement and work methodologies in digital analysis as well as in conversion optimization in digital media.
The goal of the course is that the student should be able to apply analytical work as well as testing and optimization work in digital media.
Content
The course mainly consists of:
• Digital analysis tools and platforms, such as Google Analytics, Google Tag Manager, Google Optimize
• Measurement concepts and terminology, measurement plan, attribution and segmentation
• Insight driven decisions – analysis, hypothesis, test, evaluation.
• Analytics systems – behavior, acquisitions, events & goals, segments, e-commerce, configuration and data collection, multi-channel tracking, attribution modeling, etc.
• Testing and conversion optimization
• UX and web psychology
• A / B tests and multivariate tests – method, set of implementation, follow-up.
• Hypothesis and test plan
2010/01 – 2010/12 Les Roches Hospitality Management School – MBA (Marketing)
Develop and designed to challenge students and professionals into more effective-, reflective and empowered individuals that are able to progress to senior managerial positions and to meet the challenges of ambitious career aspirations.
2009/08 – 2009/12 Les Roches Hospitality Management School – Post Graduate
The curriculum is designed for Students with professional experience and focusing on administrative skills for hospitality operations.
2004/09 – 2006/06 IHM Business School – Company Sales Representative
Diploma degree including three practical internship periods (LIA)
Internship 3 – Grand Hôtel Stockholm
Internship 2 – International IT College of Sweden
Internship 1 – AdSpace AB
1999/01—2000/12 Alfamation AB – System Specialist
Specialization II: Network Technician
Specialization I: Software Programming
Software/ Hardware Specialist
1993 – 1996 Hotel and Restaurant program – Specialization Chef/ Cook
Jakobsbergs Gymnasium,
