The IT industry has always been attractive yet also gone through massive change during the years. Ever since search engines and Google was introduced peoples search behavior has changed and fast. This has made the market for search media and techniques for optimizing search extremely interesting.
This is something that companies has realized and want to take to market. However, the opportunity that has arisen demands a plan. A competitive, attractive and easy to understand offer that will appeal to the potential customers in the Swedish market.
This is it!
| 1. | Summary |
| 2. | Background and introduction |
| 3. | Assignment brief |
| 4. | Current situation |
| Company description | |
| Product portfolio | |
| Business model | |
| Stakeholder analysis | |
| Competitor analysis – Porters 5 | |
| Industry structural conditions | |
| SWOT – analysis | |
| Summary of the current situation | |
| 5. | Decision analysis |
| 6. | Delimitations |
| 7. | Objective and goal of the assignment |
| Objective | |
| Goal | |
| 8. | Information need |
| Segmentation | |
| Competitor analysis | |
| Design of the offer | |
| The buying and selling process | |
| Market research | |
| Financial aspects | |
| Legal aspects | |
| 9. | Method discussion |
| Method | |
| The research objective | |
| The selection method | |
| Implementation | |
| Target audience & segment | |
| 10. | Statement of operations |
| Marketing investment | |
| Follow up process | |
| Suppliers | |
| Marketing channels | |
| 11. | Analysis and conclusion of the findings |
| 12. | Competitor analysis |
| EFI – analysis of the packages | |
| Add on services | |
| The Market | |
| 13. | Recommendations |
| The Offer | |
| The website | |
| TS – certification | |
| Sveriges annonsörer | |
| Brand positioning | |
| Financial aspects | |
| Legal aspects |
