Every project tells a story. Here you’ll find a selection of cases where I have applied my expertise – from digital strategy and CRM to martech, AI, and customer growth. Each case highlights real challenges, practical solutions, and the results achieved together with different brands.
Developing Strategic Partnerships
Strong platforms are a good start - but momentum comes from the relationships around them. At Bristol Myers Squibb, I unlocked more value from the digital ecosystem and built agency partnerships that added speed, creativity, and shared ownership. The impact - sharper engagement, broader reach, and ideas moving from discussion to delivery faster.
Implementing and Scaling a Web
When a web platform becomes a bottleneck, growth slows quietly. I led the shift to a scalable Adobe Experience Manager (AEM) setup - piloted, integrated, and rolled out across markets with clear governance and hands-on enablement. The result - better performance, lower costs, and a digital foundation teams could actually build on.
Implemented and Integrated payment solution
Great guest experiences should not break at the payment step. At Nobis Hospitality Group, I led the end-to-end implementation of Adyen - integrated with the booking engine, CMS, and PMS, with security and compliance built in. The result - frictionless online payments, smoother operations, and a setup ready for multi-property growth.