I’m a digital strategist and marketing specialist with a passion for customer-centric business development and growth. With an MBA in Marketing and a background spanning CRM, eCommerce, and digital transformation, I help brands—from hospitality and pharma to SaaS and education—build smarter marketing and stronger customer relationships. Certified in AI and Agile Project Management, and on my journey to become a certified ICF Digital Business Coach, I combine structure, creativity, and optimism to turn complexity into clear, data-driven results. For me, growth is both a mindset and a process—and I bring structure and optimism to every project. If you are passionate about people, purpose, and profitable growth, we’ll probably get along well.
Digital Strategist & Marketing Specialist | AI Ambassador | Passionate about Customer-Centric Business Development | Profitable Relationship Builder | Growth Mindset | Optimistic Digital Transformation Exper
I have spent my career bridging strategy and execution — from building loyalty programs and digital ecosystems to scaling martech solutions that actually work in the real world. With an MBA in Marketing and experience across the Nordics, Europe, and Asia, I’ve learned how to turn complexity into clarity and data into growth.
My focus areas range from CRM, CDP, and analytics to SEO, SEM, and conversion optimization. I enjoy connecting the dots between teams, tools, and strategy — whether it’s consolidating platforms, optimizing websites, or leading omni-channel campaigns.
With AI and Agile Project Management certifications as part of my digital toolbox, I’ve strengthened the way I approach modern marketing and transformation. At the end of the day, I bring both structure and curiosity — helping brands grow with purpose, clarity, and sustainable impact.
Designing loyalty programs, CRM/CDP solutions, and data-driven journeys that strengthen customer relationships.
Implementing and scaling platforms, consolidating websites, and building omni-channel marketing systems.
Blending structure and a coaching mindset to empower teams, drive alignment, and lead change with clarity.
To be in control of your digital investments you have to learn from the best, and that is why we have spent years with the leading companies in the Nordic-region and boosted this with a network specialists. We can help you to setup a process that works for you and your business no matter small or large.
Our vision is to become one of the most respected brands within the hospitality industry, as well as other industries where we can make a significant contribution to the quality of digital marketing investments.
The existing online booking system lacked online payment capabilities, limiting guest convenience and operational efficiency.
Learn moreIntegrated Craft CMS, SynXis Booking Engine, Adyen Payment Platform, and Opera PMS to enable seamless online transactions.
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Conducted comprehensive planning, selected appropriate platforms, coordinated technical integration, trained staff, and provided ongoing support.
Learn moreEnabled automated online payment globally across all propertoes, enhancing guest experience and supportng future expansion
more cases Weather you are new or want to expand further. We can help you with both. Based in the capital of Scandinavia, Stockholm we live and breath Nordic culture and has done so for many years. All four Nordics countries has their uniqueness and most companies need a trusted advisor on-site to facilitate their expansion.
We are committed to represent your business in all four countries, as well as the online market. We do not only represent your digital business, we also go out and actively market your brand as well. Our services are tailored to your needs and budgets. Small, medium or large business alike.
We help build your brand through our representatives who has extensive knowledge of the Nordic markets. With a strategic long-term market approach concentrating on strengthening your image and brand. We focus on generating sales, bookings and leads through our network of airlines, travel agents as well as wholesalers
The Nordics and South-East Asia are often referred to as one region. Yet, In real life the countries are far more unique than that. We make sure you understand the people, the culture, and the trends, as well as get a first hand tour. As experienced hospitality professionals, we’re happy to show you around and introduce you to the businesses.
More and more companies move their investments and campaigns from print – and traditional media in favor of social media ads and online marketing. However, without a well-thought out strategy and a result driven follow-up system, businesses can waste a lot of money in digital channels.
Bridging academic insight with industry impact
Over the past months, I’ve taken another deep dive into digital analytics exploring how data is collected, modeled
From the opening Fireside Chat: The Rise of the Superworker to deep dives on AI, leadership, and skills-based hiring, the event painted a clear picture:
From Stockholmsmässan to Global Digital Stages
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