Skip links

Digital transformation & AI enthuslast

.

Table of Contents

  1. Introduction
  2. Literature review
  3. Customer touchpoints
  4. eCRM
  5. eCRM Implementation Strategies
  6. The benefits of an eCRM program
  7. The challenges and implications of an eCRM implementation
  8. Branding
  9. Research methodology
  10. Analysis and discussion of findings
  11. Conclusion
  12. Recommendations for further research
  13. References
MBA CRM Dissertation

Conclusion of the topic of customer loyalty

.

H2

Contents …