Table of Contents
4. Challenges and implications of CRM
5. Web 2.0 and the relationship to CRM
7. Potential eCRM/ Web 2.0 functionality
- Online communities and social networking sites
- Strengthening the relationship and trust
- Extended concierge service
- On-site merchandising like e-commerce and f-commerce
- Mobile and geo-location based services
- Customer service and recovery
- Last minute deals
- The benefits of an eCRM program.
- Customer interaction, engagement and participation.
- Indirect benefits
- CKM-Customer Knowledge Management
8. The challenges and implications of an eCRM implementation.
- The link from eCRM to personal service on-site
- Online channel cannibalism
- The organizational aspect
- The level of eCRM implementation and skill-set
- Branding
- Segmentation and knowledge is key
- Reputation monitoring
- Market intelligence data analysis
Introduction
1. Customer loyalty and Customer Satisfaction
Take advantage of the experiential-learning opportunities built into many programs. You can work in labs on and off campus or even spend semesters overseas. One Construction employs over 3 000 employees, the majority of whom are based on project sites.
We embrace holistic development and support for employees with the aim of being a first-choice employer within our sectors. Through a unique combination of engineering, construction and design disciplines and expertise.
2. Conclusion of the topic of customer loyalty
Take advantage of the experiential-learning opportunities built into many programs. You can work in labs on and off campus or even spend semesters overseas. One Construction employs over 3 000 employees, the majority of whom are based on project sites.
We embrace holistic development and support for employees with the aim of being a first-choice employer within our sectors. Through a unique combination of engineering, construction and design disciplines and expertise.
3. The benefits of CRM
Take advantage of the experiential-learning opportunities built into many programs. You can work in labs on and off campus or even spend semesters overseas. One Construction employs over 3 000 employees, the majority of whom are based on project sites.
We embrace holistic development and support for employees with the aim of being a first-choice employer within our sectors. Through a unique combination of engineering, construction and design disciplines and expertise.